Abstract

The integration of information and communication technology (ICT) in agricultural practices is gaining global attention for its potential to enhance traditional farming systems. This case study explores ICT adoption in livestock farming in Sheshegu District, Eastern Cape, South Africa, examining its impact on productivity. Data were collected through interviews and field observations, evaluating the effectiveness of ICT tools, including mobile phones, radios, TVs, and the internet, in improving communication, resource management, market access, and overall farm sustainability. The findings reveal mobile phones (30%) as the most used ICT tool, followed by radios (25%) and TVs (20%). The regression analysis indicated a positive correlation between perceived benefits (relative advantage) and ease of use (compatibility). The analysis further revealed a negative influence of perceived complexity (-0.20) and limited opportunities for trialability (-0.15), suggesting that adopting new technologies could be complicated if not properly tested. Key challenges include weak mobile signals and language barriers. The study highlights the need for improved infrastructure, digital literacy, and collaborative efforts to enhance ICT-driven agricultural productivity.

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